We’ve talked in past episodes about the value of having processes and frameworks in place to help streamline your podcast pitches. So today I’m delighted to share a conversation with my friend, the inspirational Carol Cox on how to structure your guest interviews.

Carol is the founder and CEO of Speaking Your Brand®, a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks and gain more visibility, so they can grow their businesses, make a bigger impact, and become influencers in their fields.

Carol lays out the parts of the three-part framework she uses with her clients, and we discuss how it relates to pitching for visibility opportunities, including a framework to structure your guest interviews on podcasts.

As the pitching techniques we cover here and in the Go Pitch Yourself program applies to any kind of visibility opportunity, we’ve already spoken about the value of public-speaking gigs as a way to build your brand and promote your expertise. 

But at the time this episode launches (August 2020), we’re in the middle of the COVID-19 pandemic. So we also cover the ways to transition your in-person stage talk to a virtual one. And – strange as it may seem – the benefits and opportunities that arise from pivoting in this way.

Using a Framework to Structure Your Guest Interviews with Carol Cox

Topics covered include:

  • The way Carol and Speaking Your Brand work to raise women’s voices and visibility
  • How Carol developed a framework to streamline her processes after noticing repeated patterns in her work – and how this relates to podcast pitching
  • Changes to public speaking opportunities during the COVID-19 pandemic, the benefits of a shift to virtual conferences and tips for reformulating in-person presentations for webinars
  • The Three-Act story structure Carol uses in her framework
  • The way that Carol embodies values-based leadership and how this plays into a 360° view of her brand, informing everything she does

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

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